Style Collective Inspiring Women. Inspiring Fashion.
Fruits of Labour
With Janine Allis
Health, wealth, motherhood and happiness.
She’s the founder of Boost Juice – one of the largest juice bars in the world, a mother of four and an award-winning businesswoman. Janine Allis tells us how she became an ‘accidental entrepreneur’ and continues to play many roles, in the office or at home, all with a smile on her face.
You’ve definitely made your mark as one of Australia’s most successful business leaders. Where did it all begin?
I do not think I set out to be a successful businessperson or leader. I was just busy trying to work out what I was doing and growing my business – success came from achieving my plans and goals. Many things contribute to success; a bit of luck, lots and lots of long hours of hard work, sacrifice, courage and going all-in.
My career evolved by being a good listener and a good student. I did not go to university and my school was a tech school so it only went to year 11 but this did not stop me from learning. I found people who had been on the journey before me and I learnt from them. I love the quote from Jim Rohn, “Formal education will make you a living; self-education will make you a fortune.” I believe this and believe that the meaning of life is to continually be the student.
The Boost Juice journey began when I was on maternity leave and I did not want to work for someone else and also wanted to help people get more fruit and vegetables in their life, as I knew the power of healthy eating. Most ideas start with the line “wouldn’t it be good if...” which is exactly how Boost Juice started.
What has been your career highlight thus far?
There have been many [career highlights]; opening the first Boost Juice store, opening the first Boost Juice store in another state and then opening a Boost Juice in another country. Winning the 2004 Telstra Business Woman of the Year and getting the business to 20 years-old is a huge achievement.
What do you love most about being a woman in business, why do you do it?
I never see myself as a woman in business, I am just in business. Men and women have very much the same challenges, so I have never seen gender as something that is an issue.
Not everyone agrees with me but I think the only glass ceiling is the one that we allow to be created. We are in an era where we can choose who we work for and what we do. We won the DNA lottery by being born in Australia and we can do what we want. Why do I do it? Because I love it, I love the creative process, I love the challenge and I love the highs and the lows. Business can scare you at times, but that’s what living is about.
What advice would you give to anyone taking the leap and starting their own business?
Careful what you wish for – starting your own business is not for everyone. Often you have to risk your life savings, not earn a wage and go live with your parents again for a while. Be prepared to sacrifice to achieve success, make sure you only have good people around you at all times.
What has been your key to balancing a career and a family?
Not sure I have an answer here…I am sure the mums at school hung out with me to feel good about their parenting, as I was always the mum who sent their kids to school with the wrong uniform.
I would say that a good mother is a happy mother, so do what makes you happy. If that is staying at home, then awesome, if that is working, then great. Never feel guilty for the decisions you make, the kids will be fine as long as they are loved and that when we are with them, we are present and not caught up on phones and computers.
Also, make sure you also book your holidays every year, as that is what kids remember.
How has your style changed over the course of your career and having four children?
I have many looks – I love comfortable fashion as I think there is a hippy inside of me. However, when I am going into work battle, I think full corporate.
What is great about being a woman is you can be many things to many different people.
What’s next for Janine Allis?
I am still trying to work out what I want to be when I grow up. I am still involved with Boost Juice, which I love. I have a number of businesses that I am involved with and I need to make sure I look after myself with good food and yoga.