In the year 2000, Witchery and the Ovarian Cancer Research Foundation (OCRF) formed a special,
long-standing partnership. With the main objective to raise awareness and funds for ovarian cancer research and ultimately achieve a better long term outlook collectively among Australian women.
The year 2008 marks the beginning of the influential White Shirt Campaign. The successful sales of specially designed white shirt collections have put Witchery in the forefront of life-saving fashion.
Witchery is proud to be one of the only leading Australian fashion brands to
dedicate all gross proceeds of a collection to a charitable cause.
Dubbed the ‘disease that whispers,’
OVARIAN CANCER CLAIMS
AN AUSTRALIAN WOMEN’S
LIFE EVERY 10 HOURS, making
it the leading cause of death
among gynaecological cancers.
Due to the lack of awareness of symptoms and no early detection test, most women diagnosed with ovarian cancer are already in the advanced stages; 70% of these women won’t survive beyond five years. Proportionally, more Australian women die from ovarian cancer than breast cancer.
Funds raised through the gross proceeds of white shirt sales will continue to support research endeavours to develop an early detection test for ovarian cancer that is non-invasive, cost
effective and accessible to all women.
The ninth annual White Shirt Campaign launched. The campaign included seven specially designed white shirts from the capsule collection, as well as three Limited Edition pieces of silver jewellery were sold.
A shirt created by student Charlotte Rose Mastin won the Whitehouse Institute of Design White Shirt competition.
Official campaign ambassadors included Megan Irwin, Zoe Cross, Tahnee Atkinson, Bambi Northwood-Blyth, Annabella Barber and Dan Single.
In 2016, Witchery launched the eighth annual
White Shirt Campaign. A collection of nine
women’s shirts and one men’s shirt were
produced for the campaign, and for the first
time, three limited edition silver and crystal
jewellery pieces also contributed to the cause.
A shirt created by Whitehouse Institute
student Nikita Schmid was the winning design
for the White Shirt Design Competition.
For the first time, Vogue Australia customised
a one-of-a-kind Witchery white shirt to auction
on eBay and raise further funds for the OCRF.
Official campaign ambassadors included
Didier Cohen, Megan Irwin, Cheyenne Tozzi,
Yaya Deng, Natalie Roser, Chantal Monaghan
and Margaret Zhang.
The seventh White Shirt Campaign
launches, all proceeds from sales of nine
women’s shirts and one men’s shirt went
to the OCRF. The hero tagline “This White
Shirt Can Save Lives” and the social hash
tag #Whiteshirtcampaign were used to
garner public support.
Whitehouse Institute of Design students
Erin Haigh and Georgie Dunn were dual
winners of the White Shirt Design Award.
Cheyenne Tozzi, Didier Cohen and the
Stenmark twins Jordan and Zac were at the
forefront of 2015’s influential supporters.
Official media partners: Vogue Australia,
GQ, Sunday Style and body + soul.
Witchery launched the sixth White Shirt
Campaign with a collection of seven white
women’s shirts and two white men’s shirts.
The social tag #uniteinwhite and simple
hero message "This White Shirt Can Save
Lives” helped garner widespread momentum.
Whitehouse Institute student Jaye
Hensley won the White Shirt Design Award.
International model Erin Heatherton
modelled the white shirt collection in
a special campaign.
Official Media Partners: Vogue, GQ,
Sunday Style, Body & Soul.
The fifth year of the White Shirt Campaign
launched with the hero tagline “Life
changing fashion, fashion changing lives.”
Australia's most iconic names such as Carrie
Bickmore, Sonia Kruger, Hamish Macdonald,
Kirstie Penn and Jessica Gomes showed their
support for the campaign.
Witchery collaborated with Project Runway
Australia: The show's 10 remaining
designers were given an opportunity to use
their design skills to create a directional
white shirt for Witchery’s White Shirt Campaign.
OCRF White Shirt Day saw supporters Unite
in White on the steps of the Sydney Opera
House to put the spotlight on ovarian cancer.
The White Shirt Campaign returns for its
second, third and fourth year.
2009: Following the launch of Witchery Man, for the firt time the collection extends to menswear with two men’s white shirts in the campaign collection.
2011: Witchery supported the inaugural OCRF White Shirt Day encouraging Australians to unite by wearing a white shirt to raise awareness. Australian actress Rose Byrne was the OCRF ambassador in 2011 gracing the Madison magazine front cover in the June issue.
2012 saw the launch of the White Shirt Design Award in collaboration with Whitehouse Institute of Design. The first winning shirt design by student Holly Moore is sold nationwide.
2008, the year the White Shirt Campaign was born.
In an Australian-first, 10 of Australia's top models featured in the November 2008 issue of Madison wearing the five different white shirts from campaign collection.
In 2000, Witchery and the Ovarian Cancer Research Foundation joined forces to raise
awareness for the underfunded, deadly disease.
The OCRF’s primary mission is to develop an early detection test that ultimately
becomes as readily available and habitual as a pap smear.
Witchery begins to raise funds for the OCRF through the sale of silver ribbons, the Exposure
lip gloss and Exposure book.
2007 see’s the launch of the “Every Cloud” initiative with a collection of silver gifts and
a unique, OCRF desk diary. 100% of gross proceeds from the sale of the diary were
donated to the OCRF.