Wear & Care Denim
The backbone of any modern woman’s wardrobe; a pair of jeans will be a much-loved staple, always on high rotation.
Read how to care for denim:
Do
- Wash dark denim before wearing to avoid colour transfer to light fabrics, underwear, accessories and upholstery
- Cold machine wash
- Wash inside out
- Wash your denim less to extend colour life
- Wash alongside similar coloured garments to avoid colour transfer
- Turn your denim inside out and dry in the shade
- Raw hems are designed to fray during wash and wear. To maintain frayed appearance, we recommend you take extra care when washing and trim long threads after wash.
Don't
- Soak, bleach, rub or wring your denim
- Tumble dry or spot clean denim
- Dry clean your denim - this can damage dyes and elastane content
Please Note: All our denim is individual and will age differently. Denim is designed to fade gradually and naturally to create that 'lived-in' look.
Denim may stretch up to half a size after wear – consider this when choosing your size or consult a store team member.
Jeans Fit Guide
