The backbone of any modern woman’s wardrobe; a pair
of jeans is a much loved staple always on high rotation.
Help them love you back longer with this essential
denim care guide.

Finding that perfect fit is hard enough, extend the colour
and shape lifespan of your jeans with these general care and
washing tips:


Wash your denim less to extend colour life

Wash your new denim before wearing to avoid colour
transfer to light fabrics, underwear and upholstery

Wash alongside similar coloured garments to avoid
colour transfer

Turn your denim inside out and place outside to dry
in the shade


Soak, bleach, wring or tumble dry your denim

Dry clean your denim - this can damage dyes and elastane

*All of our denim is individual and will age differently,
with most designed to fade gradually and naturally
to create that ‘lived-in’ look